Trademarks

Trademarks

Here’s something I found interesting! Another interesting thing we discovered is that you can create nearly any trademark you want, then protect it by officially registering it as yours. There are rules for this, for example your proposed mark can’t be descriptive (Running Socks TM), use protected names (Royal Socks TM), or sound like someone else’s pre-existing trademarks. All quite logical.

But what is more surprising is that it doesn’t need to be at all accurate. Eh? I could probably successfully register ‘fullywaterproofsock’ then apply it to a range of products that were neither waterproof, nor indeed socks. Is it right that we are allowed to use these trademarks as if they were descriptors, and which them imply something that can be entirely inaccurate or misleading?